The UpWrite Group / Media Relations & Strategic PR
Give the right people
a reason to care.
A good story needs a clear angle, a credible voice and a reason to matter now. We help companies and experts earn attention through thoughtful media relations and connected communications.
Our roots are in journalism. We know how much a useful detail, a timely observation or a well-prepared source can add to a story. We bring that curiosity to your business and turn it into outreach with a purpose.
← All services01 / THE WORK
Earned media starts with reporting.
Find the story inside the business.
We talk with your leaders, learn the industry and look for the questions your experience can help answer. That might be an emerging trend, a customer problem, a research finding or a point of view that challenges an old assumption.
We research journalists and outlets around the actual subject. Pitches are tailored, follow-up is considered and your experts are prepared to contribute something useful when a reporter responds.
02 / THE WORK
Make the announcement work harder.
Launches need more than a press release.
A partnership, leadership change or new offering brings several audiences into the picture. We develop the narrative, press materials, executive quotes, Q&As and channel plan before the announcement goes out.
Corporate communications belongs in that plan. Employees, customers, partners and the media need messages that fit their questions and make sense together. We work alongside your team to coordinate the rollout.
03 / THE WORK
Keep the conversation going.
Build visibility between big moments.
Expert commentary, contributed articles, broadcast interviews and podcasts can create opportunities throughout the year. We keep looking for developments where your leaders have something relevant to add.
After coverage appears, we help put it to use through LinkedIn, your website and appropriate sales or stakeholder communications. We also consider how clear, credible coverage contributes to your wider search presence.
WHAT WE CAN BUILD TOGETHER
Support that fits
the work ahead.
- PR strategy and story development
- Journalist research and tailored pitching
- Expert commentary and interview preparation
- Launch and partnership communications
- Internal messaging and stakeholder Q&As
- Coverage reporting and amplification
PR and AI search are connected. Search-enabled AI tools may encounter reporting and expert commentary when gathering sources. We help build credible public information and assess observed answers without promising a placement or AI citation. Explore AI Search & AEO PR ↗
Our work includes more than 200 press placements for NuVinAir and PR for Rush Soccer’s global Nike partnership announcement. These are individual engagement results. Explore selected client work.
Senior expertise. Personal attention.
We get close
to the work.
You work with a communications partner who learns your goals, asks honest questions and stays involved. We agree on the priorities, deliverables and review process before we start.
We use AI and automation where they make research and production more useful. Human interviews, editorial judgment and your approval guide the finished work. Client-specific tools and workflows are scoped around the task, with data access agreed in advance.
A few good questions
Before we get started.
Do you guarantee coverage?
Editorial decisions belong to the publication. We commit to the agreed research, story development, outreach and follow-through, and report what the work produces.
Can you support our communications team?
Yes. We can lead a focused campaign, support a launch or work alongside an in-house team on an ongoing program.
Is this paid advertising?
Earned media involves editorial decisions made by the outlet. Sponsored content and paid distribution are different activities and would be identified separately in the scope.