Good stories.
Real business impact.
From global partnerships and executive platforms to books and business growth. Explore the work behind the words.
01 / NuVinAir / Now part of Spiffy
200+
Press placements for NuVinAir
The challenge
NuVinAir needed to turn a distinctive automotive business idea into a brand that industry audiences recognized. Its leadership wanted credible media attention that could introduce the company to customers and partners.
The work
UpWrite developed a press-first brand strategy and pursued story opportunities around the company and its leadership. The program created regular media visibility for the CEO, COO, CAO and General Counsel across industry and business publications.
The impact
- More than 200 press placements, the majority earned editorial opportunities.
- A broader public platform for multiple company leaders.
- Attention from national accounts and franchising partners. The original case study credits the work with contributing to more than $10 million in new revenue.
“Joe and his team helped take our product and programs to the next level.”
Client feedback / NuVinAir engagement
The engagement was with NuVinAir, which Spiffy acquired in 2024.
02 / Rush Soccer
RUSH × NIKE
A new chapter for the next generation.
The moment
Rush Soccer’s global partnership with Nike brought together a youth soccer network and one of the most recognizable names in sports. Announcing that relationship called for a story that connected the brands to the players, coaches and communities they serve.
UpWrite’s role
Joe Szynkowski led all PR for the partnership announcement on behalf of Rush Soccer. The work centered on telling Rush’s story and communicating the significance of the relationship with Nike.
Why it matters
The announcement gave Rush a public platform to explain the partnership’s focus on player development, club growth, coaching education and youth participation. UpWrite’s role was in the PR and communications for the announcement.
Client: Rush Soccer
Featured project: Nike partnership PR
Role: PR lead
03 / Peoples National Bank
$4M
A deal connected to executive visibility
The starting point
Peoples National Bank had an opportunity to turn its leaders’ experience and relationships into a more consistent presence on LinkedIn. One regional president had been largely silent on the platform.
The work
UpWrite built the bank’s LinkedIn program from the ground up, helping leaders share their expertise and become more visible to their professional networks. The program gave the regional president a platform for showing up consistently and starting relevant business conversations.
The outcome
The program helped lead to a $4 million deal for the regional president. It is a concrete example of executive visibility contributing to a business opportunity.
The $4 million figure reflects the deal value reported for this engagement.
04 / Book ghostwriting
The work
Joe Szynkowski has ghostwritten three books: two for a former NFL player and one for entrepreneur J. Melissa Cooper, author of Freelance Nation.
A founder’s experience, in book form
Freelance Nation: Work When You Want, Where You Want. How to Start a Freelance Business. shares Cooper’s perspective on building a freelance business. She started her company with $700 and eventually sold it for $7 million.
The engagement brought a founder’s experience into a substantial authored work. Alongside the two books for a former professional athlete, it demonstrates UpWrite’s experience carrying an individual’s story and voice through a full-length manuscript.
The portfolio
- Two books: ghostwritten for a former NFL player, whose identity remains confidential here.
- Freelance Nation: ghostwritten for J. Melissa Cooper; published by Advantage Books and distributed by Simon & Schuster.
05 / TIAA
Leadership, aligned.
The challenge
TIAA’s CMO saw an opportunity to improve the leadership team’s LinkedIn presence. Profiles and content needed a more cohesive strategy that reflected executive expertise and future ambitions.
The work
UpWrite worked one-on-one with the CMO to identify gaps, overhaul the executive profile and strengthen personal branding materials. We developed and executed LinkedIn posts and articles for the CMO and other company leaders.
The impact
- A clearer, more consistent executive presence.
- A stronger foundation for content, connections and relevance on LinkedIn.
- Support for the CMO’s pursuit of board placements, speaking engagements and future executive opportunities.
“Our executives were well positioned to make more of an impact.”
Client feedback / TIAA engagement
06 / Sprint
The challenge
An SVP at Sprint needed a communications program that could explain the leasing business to the broader organization and give the team a sustainable way to tell its story.
The work
UpWrite built an internal communications program spanning a new intranet, a monthly companywide newsletter, a video series and a communications playbook.
The impact
- A new intranet with team bios, department goals, FAQs and live chat capabilities.
- A monthly newsletter supported by interviews, storytelling and original content.
- A video series created with a national spokesman and internal marketing partners.
- A practical playbook to support the team’s work after the engagement.
“Together, we built a sustainable communication program.”
Client feedback / Sprint engagement
Selected client engagements and author projects. Results reflect individual engagements. Testimonial excerpts are from the original client case studies. Graphics are editorial illustrations of the work.
Your next chapter deserves a good story.
Strategic communications for the executive and the enterprise.