Ghostwriting & Copywriting

The UpWrite Group / Ghostwriting & Copywriting

Sound like someone
worth listening to.

Executive articles, books, speeches and business copy built from real conversations. We find the details that make your story yours, then do the writing with care.

A polished sentence can still say very little. We start with the experience behind it: what you noticed, why you made the decision and what happened next. That is where the voice, the useful idea and the memorable story usually live.

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01 / THE WORK

Your voice is the assignment.

We listen before we write.

We use interviews to capture how you explain things, where you disagree with conventional thinking and which stories you keep coming back to. We ask for examples, work through the structure and develop a draft you can recognize yourself in.

You review for accuracy, voice and comfort before anything is shared. We agree on confidentiality, bylines, ownership and the revision process at the start of the engagement.

02 / THE WORK

Give important ideas enough room.

From a sharp article to a full-length book.

Some ideas need a strong opinion piece. Others need a chapter outline, a book proposal or a manuscript. We help choose the format, organize the material and keep the project moving through research, interviews, drafting and revision.

Our work also includes speeches, keynote narratives, executive newsletters and LinkedIn content. The format changes; the attention to your thinking stays consistent.

03 / THE WORK

Make the business easier to understand.

Copy people can use.

Website copy, customer stories, case studies and sales materials should help readers understand what you do and why it matters to them. We talk with the people closest to the work and turn complex information into clear explanations.

AI can support research organization and production workflows. Senior editorial judgment guides the questions, source checks, argument and final voice. We agree on appropriate tools and how client information will be handled.

WHAT WE CAN BUILD TOGETHER

Support that fits
the work ahead.

  • Executive articles and opinion pieces
  • Books, proposals and manuscript development
  • Keynotes, speeches and talking points
  • LinkedIn posts and executive newsletters
  • Website copy and brand messaging
  • Customer stories and case studies

Writing can support a broader visibility program. We can connect your content to LinkedIn, earned media and speaking opportunities through our executive visibility service.

Our experience includes three ghostwritten books and work appearing under clients’ names in publications including Forbes, Entrepreneur, The Wall Street Journal and The Business Journals. Meet founder and former journalist Joe Szynkowski.

Senior expertise. Personal attention.

We get close
to the work.

You work with a communications partner who learns your goals, asks honest questions and stays involved. We agree on the priorities, deliverables and review process before we start.

We use AI and automation where they make research and production more useful. Human interviews, editorial judgment and your approval guide the finished work. Client-specific tools and workflows are scoped around the task, with data access agreed in advance.

A few good questions

Before we get started.

Can you write under my name?

Yes. Ghostwriting is written in your voice for publication under your name, subject to the publication’s policies and the terms we agree on.

How much time will I need to give you?

It depends on the format and available material. We agree on an interview cadence, review responsibilities and schedule before starting.

Can you improve existing drafts?

Yes. We can help with structure, clarity, voice and development, including drafts that have become generic after several rounds of AI editing.