by Joe Szynkowski | May 31, 2023 | The Upwrite Blog
Terrible jobs leave a bad taste in your mouth. Great ones make everything a bit more delicious. Jennifer McKnight, co-founder and chief marketing officer of Airly, enjoys the latter. “We’re empowering the shopper to vote with their dollars without sacrificing...
by Nick Szynkowski | May 10, 2023 | The Upwrite Blog
No industry is safe from an ever-changing shift in its business models and customer base. As the corporate world evolves, a strategy that is facing a downhill trend and may eventually become obsolete is the need for an outside marketing agency. According to AdAge,...
by Joe Szynkowski | Apr 21, 2023 | The Upwrite Blog
Let’s tackle something I see all too often: Startups throwing their first round of funding at a marketing agency. It might seem like a no-brainer to get your name out there, but this is a trap. First off, let’s talk about what a marketing agency really is....
by Joe Szynkowski | Apr 17, 2023 | The Upwrite Blog
As a business leader, you know how important it is to stay ahead in today’s competitive business landscape. One tool that can help you in this endeavor is LinkedIn, the world’s largest professional networking platform. LinkedIn has emerged as a powerful...
by Nick Szynkowski | Apr 7, 2023 | The Upwrite Blog
Move over gun violence, climate change, healthcare costs, and economic equality…America has a new public enemy No. 1 — TikTok. As our elected leaders scramble to enforce a ban on an app that so many use to distract themselves from the country’s real issues (see...
by Louie Szynkowski | Mar 21, 2023 | The Upwrite Blog
Businesses in every industry are benefiting from effective sales enablement tools and strategies. Instead of using trial-and-error methods to hope for sales, the strategy utilizes defined and proven tactics that improve the buyer’s experience and ultimately increase...
