by Joe Szynkowski | Sep 21, 2023 | The Upwrite Blog
An astounding 77 percent of marketers now consider niche influencers their top choice for collaborations A new force is reshaping the marketing landscape: Niche Influencers. These persuasive powerhouses, with follower counts ranging from 10,000 to 100,000, are proving...
by Joe Szynkowski | Aug 25, 2023 | The Upwrite Blog
My friend’s son is about to begin his first semester at the University of Missouri. As a business management major, he is required to take a class that has me considering a second college stint. ABM 4110: Business Golf Management and Etiquette is a course that...
by Joe Szynkowski | Aug 23, 2023 | The Upwrite Blog
Social selling and sales enablement go hand-in-hand to increase profits, drive brand awareness, and put your company’s best foot forward. While platforms like Facebook, Instagram, and Twitter help promote a product or service, one social media outlet that...
by Nick Szynkowski | Jun 1, 2023 | The Upwrite Blog
Quiet Quitting is defined as “an employee who performs the minimum requirements of one’s job without putting in any more time, effort, or enthusiasm than absolutely necessary.” Sound familiar? The art of quiet quitting is not a new concept, but many...
by Joe Szynkowski | May 31, 2023 | The Upwrite Blog
Terrible jobs leave a bad taste in your mouth. Great ones make everything a bit more delicious. Jennifer McKnight, co-founder and chief marketing officer of Airly, enjoys the latter. “We’re empowering the shopper to vote with their dollars without sacrificing...
by Nick Szynkowski | May 10, 2023 | The Upwrite Blog
No industry is safe from an ever-changing shift in its business models and customer base. As the corporate world evolves, a strategy that is facing a downhill trend and may eventually become obsolete is the need for an outside marketing agency. According to AdAge,...
