The UpWrite Group / From the editorial desk
Independent thinking. Since 2008.
News & Views.
Dispatches on leadership, reputation and the stories shaping business, from a firm that asks good questions and cares about the answers.
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Featured perspective
The CIO Visibility Gap
Your next opportunity depends on people understanding what you bring. Original research on 100 CIO records, plus a practical guide to LinkedIn, PR, speaking, podcasts and books for a stronger leadership brand.
More from the desk
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Stave off these scary personal branding pitfalls
You know who has a great personal brand? Dracula. We might not all love the vampire from Bram Stoker’s novel – he can be a real…
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10 Tips for Successfully Re-entering the World of Collaboration
Getting out of your PJs and back in front of people? In a world that’s increasingly interconnected, collaboration is a cornerstone of success and career happiness.…
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Niche Influencers, Big Impact: The Marketing Revolution of 2023
An astounding 77 percent of marketers now consider niche influencers their top choice for collaborations A new force is reshaping the marketing landscape: Niche Influencers. These…
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The Resurgence of Unions: A New Focus on Labor Day in 2023 (and what to do if you’re not in one)
In a year that’s seen the resurgence of unions and a renewed focus on the condition of the American worker, Labor Day has taken on a…
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Golf, Zombies, The Joy of Garbage and other amazing college courses
My friend’s son is about to begin his first semester at the University of Missouri. As a business management major, he is required to take a…
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How to Integrate Social Selling into Your Sales Enablement Strategy
Social selling and sales enablement go hand-in-hand to increase profits, drive brand awareness, and put your company’s best foot forward. While platforms like Facebook, Instagram, and…
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The Art of Quiet Quitting: How George Costanza Was 30 Years Ahead of Us All
Quiet Quitting is defined as “an employee who performs the minimum requirements of one’s job without putting in any more time, effort, or enthusiasm than absolutely…
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Crunch with a Conscience: Post Holdings executive Jennifer McKnight finds career happiness bringing sustainable snack product to market
Terrible jobs leave a bad taste in your mouth. Great ones make everything a bit more delicious. Jennifer McKnight, co-founder and chief marketing officer of Airly,…
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Talk is Cheap: Why Are Companies Ditching Marketing Agencies for In-House Strategies?
No industry is safe from an ever-changing shift in its business models and customer base. As the corporate world evolves, a strategy that is facing a…
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