The UpWrite Blog

Get UNSTUCK: A Framework for Teams and Personal Brands Ready to Lead

by Joe Szynkowski | June 10, 2025 | The Upwrite Blog | 0 Comments

If your content feels like it's echoing into a void... you're not alone. Whether you're a company trying to unify your message or an executive trying to clarify your personal brand, one thing is clear: Being stuck in today’s noisy world of communication is costly. And...

Why Consultants Keep Climbing the Corporate Ladder — And Not Just from McKinsey

by Joe Szynkowski | June 2, 2025 | Featured | 0 Comments

There’s a quiet shift happening in the world of executive leadership. The traditional path to the C-suite — 20+ years inside a single organization, rising steadily through the internal ranks — is no longer the default. What’s replacing it? Consulting. Yes, the data...

The Student-Athlete Advantage: Why Former College Athletes Are Often Among the Strongest Hires You’ll Make

by Joe Szynkowski | May 20, 2025 | Featured | 0 Comments

Clint Tenney didn’t fully understand the power of a student-athlete background until he found himself hiring them again and again. And watching them consistently thrive. It started at Brigham Young University, where Clint was a junior spending time in the weight room...

Work Happiness Spotlight: Sonny Parks | ESPN Chicago

by Louie Szynkowski | May 7, 2025 | The Upwrite Blog | 0 Comments

If you ever need proof that purpose and persistence go hand in hand, spend five minutes with Sonny Parks. Now Senior Marketing Manager at ESPN Chicago, Sonny’s path is a blueprint for those chasing fulfillment in fast-paced, high-stakes industries like sports and...

Why Your Startup Doesn’t Need Another Press Release — It Needs a Sticky Story

by Joe Szynkowski | April 2, 2025 | The Upwrite Blog | 0 Comments

Understanding the Value of Earned Media (Before You Overspend on Pay-to-Play) If you’re a founder or startup operator, chances are you’ve already been pitched by a PR firm offering paid media placements or “sponsored content” packages. Maybe they promised a feature in...

People > Politics: What to Do After a Sudden Government Layoff

by Joe Szynkowski | March 30, 2025 | The Upwrite Blog | 0 Comments

Red, blue, green, or purple… when a job disappears, the impact doesn’t care about party lines. With the recent DHS budget cuts and related shakeups, I’ve heard from professionals across the federal landscape — not just government employees, but the countless...

Your People Are the Brand: The Power of Leader-Sponsored Content

by Joe Szynkowski | March 15, 2025 | The Upwrite Blog | 0 Comments

When it comes to building brand credibility and engagement, it’s not your company logo or tagline that moves the needle—it’s your people. Employee-sponsored content is one of the most effective ways to establish trust, amplify your message, and drive meaningful...

From Winging It to Winning: How to Get Organized and Make Your LinkedIn Posts Work for You

by Joe Szynkowski | January 13, 2025 | The Upwrite Blog | 0 Comments

If you’ve ever found yourself staring at LinkedIn’s “Start a post” box, unsure what to say—or worse, scrolling endlessly without engaging—it’s time to rethink your approach. Posting on LinkedIn is an excellent way to build your brand, connect with your network, and...

Work Happy Spotlight: Creature Animator Mrinal Soni

by Louie Szynkowski | December 10, 2024 | The Upwrite Blog | 0 Comments

Mrinal Soni is a Creature Animator based in Jaipur, India. He is currently working at Hashbane Interactive on their highly anticipated video game, Instinction. With a professional animation career that began in 2019, he has honed his expertise in breathing life into...

Time for a Reframe: Why Gen Z’s $600K “Success” Benchmark Is Misleading – and Dangerous

by Joe Szynkowski | November 26, 2024 | The Upwrite Blog | 0 Comments

A recent report revealed that many Gen Z individuals believe it takes nearly $600,000 annually to feel “successful.” While this number is staggering—especially compared to the U.S. median income of approximately $65,470—it raises an important conversation about the...